History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.^[2] A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman.^[3][4] Oingo changed its name to Applied Semantics in 2001,^[5] which was later acquired by Google in April 2003 for US$102 million.